![]() ![]() ![]() ZoomInfo (founded in 2000) was acquired by DiscoverOrg (founded in 2007) and rebranded itself as ZoomInfo in 2019. ![]() The genesis of ZoomInfo and Lusha ZoomInfo’s origin Through this blog post, we hope to help you arrive at the decision of which one to invest in-ZoomInfo or Lusha, based on your business use cases. ![]() In this post, we will take a closer look at ZoomInfo and Lusha-two of the many companies in the DaaS capital that have made great headways in recent years. Outsourcing their lead gen activity to a specialized software can help them save time and invest their resources in more meaningful areas like discovery calls, refining their sales pitch, or devising an effective account-based sales strategy. It’s par for the course for every growing SaaS company to invest in such a platform not just to enrich sales but also to generate marketing leads or find great talent to hire.įor sales teams, a sales intelligence software is a godsend because lead gen is a top-of-mind concern for every sales team. If you landed on this article after reading its headline, you are probably thinking of investing in a good sales intelligence platform like ZoomInfo, Lusha, Slintel, or LinkedIn’s Sales Navigator. By virtue of the niche that they operate in, most companies in the data as a service (DaaS) space have access to plenty of data and bountiful dollars. And only a few companies can boast of having them both in abundance. There are two things that SaaS companies desire the most-data and dollars. ![]()
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